The Project

All Good Product Spotlights was a 15-video series created across a wide range of the brand's catalogue, including lip balms, deodorants, body lotions, sunscreen, coconut oil, skin food, All Good Goop, mineral sun sticks, and other body-care products. I directed and shot the series, developing a visual approach that could remain recognizable across the campaign while adapting to the different forms, ingredients, and use cases of each product.

CLIENT - All Good

ROLE - Director, Cinematographer

FORMAT - Product Video Series

CATEGORIES - Body Care, Sunscreen

YEAR - 2023